Product Management 2.0 (Tuotejohtaminen 2.0 in English)

Product Management 2.0 is a comprehensive training covering the fundamentals of strategic product management. Training program is based on international best practises applied succesfully in different industries.

Why to participate?

The global competition is based on holistic customer and market understanding, not another set of features. Get rid of fire fighting and free more time for strategic product management. Find out where to seek growth and improved profitability – creating new products and markets or improving the existing product portfolio.

What will be achieved during course?

Understanding of the big picture: What is my role as product manager and how can I deliver value for my customers and my company. Long-term strategic thinking that merges business models with supporting services and superior customer experience. New ways and tools how to develop, market and update products while coping with the fierce competition.

Training is targeted for Product Managers, Product Marketing Managers, Product Owners and Managers responsible for Product Management.

Product Management  2.0 agenda

1. Day

  • Introduction to Strategic Product Management
  • Introduction to Product Strategy
  • Organizing Product Management
  • Market opportunity


2. Day

  • Product Planning, Requirement Management
  • Product Marketing
  • Pricing
  • Product Lifecycle Management
  • Summary


3. Day

  • Excercise day from Product Idea all the way to Product Launch

Up coming courses:

Koulutuksia ei ole aikataulutettu. Kysy ajankohtaa
Kiinnostaako tuotejohtaminen?
Kiinnostavia artikkeleita, verkottumismahdollisuuksia, avoimia työpaikkoja ja oppeja muilta tuotejohtajilta. Tätä kaikkea tarjoaa Tuotepäällikön tiedotukset noin joka toinen kuukausi suoraan sähköpostiisi!
100% yksityisyyden suoja ja vain tuotejohtamisasiaa.